Privacy Policy

LK Group and its affiliated businesses of LKIMM (hereinafter collectively referred to as "we" or "LK") attach great importance to protecting the personal information and privacy security of users (hereinafter collectively referred to as "users" or "you") who use our Internet products and services (hereinafter collectively referred to as "LK Internet services"). When you use LK Internet services, we may collect and use your relevant personal information. We hope to explain to you through the "Privacy Policy for LK Internet Services" (hereinafter referred to as "this Policy") the corresponding processing rules and other relevant matters when we collect and use your relevant personal information, so as to better protect your rights and interests.

This Privacy Policy has been formulated with full consideration of your needs, enabling you to have a comprehensive understanding of our practices regarding the collection and use of personal information. Meanwhile, it ensures that you ultimately have control over the personal information provided to us. If you do not agree with the content of this policy, it may lead to the abnormal operation of our Internet products and services. In such a case, you should immediately stop accessing/using our products and/or services. By using or continuing to use LK's Internet services, you indicate your consent to our collection, use, storage and sharing of your personal information in accordance with this policy (including updated versions).

If you have any questions, please contact us.

Acquisition and Use of Personal Information

In this Privacy Policy, "personal information" refers to the data that can identify a specific individual either through the information itself or by associating it with other information. We collect your personal data for different purposes during your interactions with us. Your interactions with us may include: registering an account on our website, ordering our products or services, contacting us when dealing with issues, browsing our website, and configuring the settings of our website or your account settings. We mainly collect users' personal information to optimize LK's Internet services and provide personalized services for users, so as to improve users' satisfaction with using our services.

Personal Information Collected and Obtained and the Ways of Collection

1. Information provided by users: This includes the information provided by users when registering or using the LK Internet service platforms and systems, as well as the information that users agree for us to store. It also encompasses the shared information provided to other parties through the LK Internet service platforms and systems, including but not limited to the information uploaded or posted in the public areas visible to other users.

2. Information consented to be shared: The information shared with us by other parties upon the authorization of users.

3. Information obtained by us: When you are using the LK Internet services, we will collect, aggregate and record information such as login logs, location information, IP information, device information and so on.

Use of Personal Information

Create an account

To comply with the requirements of laws and regulations and to provide you with more personalized and convenient services, you are required to provide at least your mobile phone number or email address when registering, and create relevant information such as your account, username and password. In some individual services, if you only need to use basic services like browsing and searching, you don't need to register as a user of LK's Internet services and provide the above-mentioned information.

During the registration and login process of some individual services, if you provide other additional information (such as your name, region, workplace, etc.), it will help us offer you personalized recommendations and a better service experience. However, if you don't provide this information, it will not affect your use of the basic functions of LK's Internet services. Furthermore, under the conditions that comply with the agreements of our individual service agreements and the relevant laws and regulations of the country, we also provide the cancellation of registered accounts. You can contact us by sending an email to jin.yq@lk.world for handling.

Realize transactions or services

This includes paying the deposit, fulfilling orders, delivering products or services, giving gifts and so on; making changes or providing the information you request (such as marketing materials for products or services, etc.) at your request; and providing technical support.

Improve our products and services

To maintain and improve the quality of our products or services and provide you with personalized services, we may collect and use your information in compliance with legal regulations and based on your specific authorization. For example, based on your browsing and search records, product and device information, location information, etc., we may recommend or display product/service information that you may be interested in to you, or show you personalized goods and services through the system.

In addition, we may collect the information you provide to us when participating in product/service surveys, reviews, and activities, as well as the relevant information provided when you interact with our affiliates and partners. This is to facilitate you to submit user suggestions and complaints and for us to optimize the quality and processes of our customer service.

Contact you

Send you information about products and services that you may be interested in; invite you to participate in LK's Internet service activities (including promotional activities), market surveys or satisfaction surveys; or send you marketing information and other important notices. If you don't want to receive such information, you can contact us to unsubscribe at any time.

Provide safety guarantee for you

To enhance the security of your use of the services provided by us, protect the personal and property safety of you, other users or the public from being infringed, better prevent security risks such as phishing websites, fraud, network vulnerabilities, computer viruses, network attacks and network intrusions, and more accurately identify violations of laws, regulations or the relevant agreement rules of LK's Internet services, we may collect, use or integrate your account information, device information, log information as well as the information obtained by our affiliated companies and partners with your authorization or shared in accordance with the law, to protect the legitimate rights and interests of you, other users, us or our affiliates, and record some links that we consider to be risky.

Other purposes

You understand and agree that after collecting your personal information, we may conduct de-identification processing on the data through technical means. The de-identified information will not be able to identify your identity. In such circumstances, we have the right to use the de-identified information to analyze the user database and make commercial use of it without obtaining your separate consent.

Please note that if we intend to use your personal information for other purposes not stated in this policy or collect additional personal information not mentioned herein, we will obtain your consent separately through page prompts, interactive processes, website announcements or other means. Once you consent, such additional purposes will be regarded as part of this policy, and such additional information will also be subject to this policy.

The Use of Cookies

To ensure the normal operation of the website, we sometimes store small data files called Cookies on your computer or mobile device. A Cookie is a plain text file stored on a computer or mobile device by a web server. The content of a Cookie can only be retrieved or read by the server that created it. Each Cookie is unique to your web browser or mobile application. Cookies usually contain identifiers, site names, as well as some numbers and characters. With the help of Cookies, websites can store data such as user preferences. By using Cookie technology, we can provide you with more considerate personalized services and allow you to set your specific service options. The purpose for which we enable Cookies is the same as that of most websites or Internet service providers, that is, to improve the user experience. Other third parties will set Cookies on our website, such as Google and Baidu. They use Cookies to receive IP addresses, information related to your browser configuration and access information, but they do not collect your personally identifiable information. They use Cookies to understand your interactions with the website. You can visit their websites to learn how these third parties use Cookies. You can manage or delete Cookies according to your own preferences. For more details, please refer to AboutCookies.org. You can clear all the Cookies saved on your computer. Most web browsers have the function to block Cookies. However, if you do so, you will need to change the user settings in person every time you visit our website.

Sharing, Transferring or Disclosing of Personal Information

Sharing

We will not share your personal information with any third parties outside of LK Group, except in the following circumstances:

1. Obtaining your explicit consent or authorization in advance;

2. We may share your personal information externally in accordance with laws, regulations, or in response to mandatory requirements of the competent government departments or judicial rulings;

3. Sharing your information with partners to fulfill the functions of our products and/or services and enable you to use the services you need normally. For example, the LK Internet Service Platform has integrated a wealth of third-party services. When you choose to use such third-party services, you authorize us to provide this information to the third-party service platforms or service providers so that they can provide services for you based on the relevant information;

4. Necessary sharing with affiliated parties. To facilitate our provision of consistent services to you based on a unified account system and to make it convenient for you to conduct unified management, personalized recommendations, and ensure system and account security, your personal information may be necessarily shared between us and our affiliated parties;

5. To achieve the purposes described in the part of "Acquisition and Use of Personal Information" in Article 1 of this Policy;

6. To fulfill our obligations and exercise our rights under this Policy or other agreements reached between us and you;

7. To the extent permitted by laws and regulations, in order to comply with the law, safeguard the interests, property or security of us, our affiliated parties or partners, you or other users or the public from being damaged, for example, to prevent illegal activities such as fraud and reduce credit risks, we may exchange information with other companies and organizations. However, this does not include information sold, rented, shared or otherwise disclosed for profit-making purposes in violation of the commitments made in this Policy;

8. Provided in accordance with the individual service agreements signed with you (including electronically signed online agreements and corresponding platform rules) or other legal document agreements.

We will only share your personal information for legal, legitimate, necessary, specific and explicit purposes. For the companies, organizations and individuals with whom we share personal information, we will sign strict confidentiality agreements with them, requiring them to handle the information in accordance with our instructions, this Policy and any other relevant confidentiality and security measures.

Transferring

We will not transfer your personal information to any companies, organizations or individuals other than LK Group, except in the following circumstances:

1. Obtaining your explicit authorization or consent in advance;

2. Meeting the requirements of laws, regulations, legal procedures, mandatory government requirements or judicial rulings;

3. If we or our affiliated companies are involved in transactions such as mergers, spin-offs, liquidations, acquisitions or sales of assets or businesses, your personal information may be transferred as part of such transactions. We will ensure the confidentiality of such information during the transfer and require the new companies or organizations that hold your personal information to continue to be bound by this privacy policy. Otherwise, we will require such companies or organizations to seek your authorization and consent anew.

Disclosing

We will only publicly disclose your personal information under the following circumstances:

1. Obtaining your explicit consent;

2. Based on laws, regulations, legal procedures, litigation or mandatory requirements of the competent government departments.

Exceptions

In accordance with relevant laws and regulations, the collection of your information in the following circumstances does not require obtaining your authorization and consent:

1. Directly related to national security and national defense security;

2. Directly related to public safety, public health, and major public interests;

3. Directly related to criminal investigation, prosecution, trial, and the execution of judgments, etc.;

4. For the purpose of safeguarding the significant legitimate rights and interests such as the life and property of you or other individuals, while it is difficult to obtain your consent;

5. Your personal information that you have voluntarily disclosed to the public;

6. Collecting personal information from legally publicly disclosed information, such as through legal news reports, government information disclosure and other channels;

7. Necessary for signing and fulfilling contracts as required by the subject of personal information;

8. Necessary for maintaining the safe and stable operation of the provided products or services, for example, for detecting and handling malfunctions of products or services;

9. Other circumstances stipulated by laws and regulations.

10. According to legal provisions, sharing and transferring de-identified personal information and ensuring that the data recipient cannot restore and re-identify the subject of personal information does not fall into the acts of external sharing, transferring and publicly disclosing personal information. The storage and processing of such data will not require notifying you separately and obtaining your consent.

Storage and Protection of Personal Information

Storage Period

We will retain your personal information only for the period necessary for the purposes described in this policy and within the time limits required by laws and regulations. If you cancel your account or voluntarily delete the above information, we will preserve your information in accordance with the provisions of laws and regulations such as the Cybersecurity Law. After you cancel your account or voluntarily delete the above information, we will no longer use your personal information for commercial purposes, but we may use it after anonymizing your personal information.

Storage Location

All of your personal information is stored within the territory of the People's Republic of China. If some products or services involve cross-border issues and we need to transfer your personal information overseas, we will strictly comply with the provisions of laws and regulations and ensure the security of your personal information.

Safety Measures

1. We will collect, use, store and transmit user information in accordance with the mature security standards and norms in the industry, and inform you of the purposes and scope of the use of relevant information through user agreements and privacy policies.

2. We attach great importance to information security and will adopt reasonable and feasible security measures and technical means that conform to industry standards to store and protect your personal information, so as to prevent your information from being lost, accessed, publicly disclosed, used, modified, damaged, lost or leaked without authorization. We will take all reasonable and feasible measures to protect your personal information. We will use encryption technology to ensure the confidentiality of data; we will use trusted protection mechanisms to prevent data from being maliciously attacked.

3. We will conduct awareness cultivation on data security as well as training and assessment on security capabilities for our employees, strengthening their awareness of the importance of protecting personal information. We deploy access control mechanisms to conduct identity authentication and permission control for employees who handle personal information, and will sign confidentiality agreements with employees and partners who have access to your personal information, clearly defining job responsibilities and codes of conduct to ensure that only authorized personnel can access personal information. If there are any violations of the confidentiality agreements, relevant responsibilities will be investigated.

4. We remind you that the Internet is not an absolutely secure environment. When you interact with other users through emails, text messages, etc., it is uncertain whether the transmission of information by third-party software is fully encrypted. Please pay attention to ensuring the security of your personal information. We recommend that you do not send personal information in such ways to avoid personal information leakage. Please use complex passwords to assist us in ensuring the security of your accounts and personal information.

Security Incident Notification

1. To deal with possible risks such as personal information leakage, damage and loss, we have formulated corresponding security systems and clearly defined the classification and grading standards for security incidents and security vulnerabilities as well as the corresponding handling procedures. We have also established a dedicated emergency response team for security incidents. In accordance with the requirements of security incident handling norms, we will activate security plans for different security incidents, conduct loss stoppage, analysis, positioning, formulate remedial measures, and jointly conduct traceability and crackdown with relevant departments.

2. In the unfortunate event of an information security incident, we will, in accordance with the requirements of laws and regulations, promptly inform you of the basic situation and possible impacts of the security incident, the handling measures we have taken or will take, suggestions for you to independently prevent and reduce risks, and remedial measures for you. Meanwhile, we will promptly inform you of the relevant circumstances of the incident through means such as emails, letters, phone calls and push notifications. When it is difficult to inform each information subject one by one, we will adopt reasonable and effective ways to issue announcements. At the same time, we will also, as required by the regulatory authorities, take the initiative to report the handling situation of information security incidents.

Please be sure to take good care of your account, password and other identity elements. When you use the LK Internet services, we will identify your identity through your account, password and other identity elements. Once you disclose the aforementioned information, you may suffer losses and it may be disadvantageous to you. If you find that your account, password and/or other identity elements may have been or have already been disclosed, please contact us immediately so that we can take corresponding measures in a timely manner to avoid or reduce relevant losses.

Users’ Rights

In accordance with relevant laws, regulations and standards in China, as well as common practices in other countries and regions, we guarantee that you can exercise the following rights regarding your personal information.

Access, Update And Delete

We encourage you to update and modify your personal information to make it more accurate and effective. You can access your personal information through the LK Internet services and complete the modification, supplementation and deletion on your own or request us to do so according to the management methods of the corresponding information. We will adopt appropriate technical means or provide contact channels for submitting applications to ensure that you can access, update and correct your personal information or other information provided when using the LK Internet services as far as possible.

When accessing, updating, correcting and deleting the aforementioned information, we may require you to conduct identity verification to ensure information security. If you want to inquire about, modify or delete some of your information, please send an email to jin.yq@lk.world, and we will respond to your request within 30 days.

Disclosure and Sharing

Our multiple services enable you to publicly share your relevant information not only with your social network but also with all users who use the services. For example, the information you upload or post when using the LK Internet services, as well as location data and log information related to such information, etc. As long as you don't delete the information you have publicly disclosed or shared, the relevant information may remain in the public domain all the time. Even if you delete the shared information, the relevant information may still be independently cached, copied or stored by other users or third parties that are beyond our control, or be preserved in the public domain by other users or such third parties. If your information is leaked due to your public disclosure or sharing through the above channels, we will not be held liable. Therefore, we remind you and ask you to carefully consider whether to publicly disclose or share your information through the above channels.

Cancel the account

Under the circumstances that meet the conditions stipulated in the service agreements of the individual services of LK Internet and relevant national laws and regulations, your service account for that individual service can be cancelled or deleted. After the account is cancelled or deleted, all service materials and data related to the account under that individual service will be deleted or processed in accordance with the stipulations in the service agreements of the individual service, except as otherwise provided by laws and regulations.

Change the scope of your authorized consent

You can choose whether to disclose information. Some information is necessary for the LK Internet services, but for most other information, it's up to you to decide whether to provide it. You can change the scope of your authorization for us to continue collecting information or withdraw your authorization by means of deleting information, turning off device functions and so on.

After you withdraw your authorization, we will not be able to continue providing you with the services corresponding to the withdrawn authorization, nor will we process your corresponding information anymore. However, your decision to withdraw the authorization will not affect the information processing that was carried out based on your previous authorization.

Personal Data of Minors

Any minor who participates in online activities should obtain the consent of their parents or legal guardians (hereinafter referred to as "guardians") in advance. We will protect the relevant information of minors in accordance with the provisions of relevant national laws and regulations. If you are a minor, please inform your parents or guardians to read this policy and seek the consent and guidance of your parents or guardians before you submit your personal information.

Third-party Service Providers and Their Services

To enhance your service experience, you may receive content or web links provided by third parties other than LK. We have no control over such third parties. You can choose whether to access or use the links, content, products and services provided by third parties. We cannot control the privacy and data protection policies of third parties, and such third parties are not bound by this statement. Before submitting personal data to third parties, please refer to the privacy protection policies of those third parties.

Policy Update

We may update or modify this policy from time to time according to the changes in our services or data processing. In case of an update, we will publish the latest version of the privacy statement on the LK website, and it will come into effect immediately upon publication. It is recommended that you check this statement regularly to be aware of any changes. If we make any significant changes to this statement (changes to the scope of personal data collected and the purposes of use), we will notify you through appropriate channels and obtain your consent.

Contact us

If you would like to contact us, please reach out to us through the following means:

Contact Information: jin.yq@lk.world

Last Updated: December 2024